small drawings and large artworks fill artists studio

Decoding the Market: Understanding What Art Sizes Sell Best

The size of artwork significantly influences its marketability.

Medium-sized artworks, particularly dimensions like 16" x 20" and 18" x 24", tend to sell best as they fit comfortably in most homes and are versatile for different spaces, appealing to a broad range of buyers.

This guide explores how different sizes of art appeal to collectors and fit into various spaces, offering insights for artists and collectors on the most profitable sizes.

Explore our curated selection of contemporary artists from around the globe.

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The Art Size Dilemma

Art size affects its visual impact, cost, and practicality. While larger artworks can be more striking and yield higher profits per sale, smaller artworks are often more accessible and adaptable to average living spaces.

Standard Sizes and Their Marketability

small art prints hanging; wall decor

Small Art Prints

  • Popular Sizes: 10" x 8", 10" x 12"
  • Benefits: More affordable, easier to frame, and suitable for limited spaces.
  • Standard Frame Sizes: 6" x 8", 7" x 5", 10" x 8", 10" x 12", 11" x 14", 12" x 16".

Large Art Prints

  • Definition: Sizes A2 (42 x 59.4 cm) and above.
  • Advantages: Greater visual impact, higher profit margin, less stock required.
  • Challenges: Difficult to transport, higher framing and shipping costs.

Medium-Sized Art

  • Preferred Sizes: 16" x 20", 18" x 24", 20" x 24".
  • Appeal: Fit comfortably in most homes, versatile for various spaces.

Factors Influencing Size Preference

  1. Artist's Style and Medium: Certain styles and mediums lend themselves better to specific sizes.
  2. Market Demand: Trends and collector preferences shape the demand for different sizes.
  3. Exhibition and Selling Venues: Galleries may favor larger pieces, while online sales and craft shows might be more conducive to smaller works.

Strategies for Artists

artist prepares large sculpture commission piece figurative art

Selling Large Art

  • Considerations: Storage and transportation logistics, cost of production.
  • Tips: Utilize digital tools for high-quality enlargements, consider shipping logistics.

Selling Small Art

  • Techniques: Mount with wide borders, sell in sets or series, use large frames to increase perceived value.
  • Packaging and Transport: Easier to package and transport, more suitable for online sales.

Flexibility in Art Creation

  • Adaptable Artworks: Create images that can be easily resized to cater to different market segments.

Selling Art Online vs In-Person

  • Online Challenges: Packaging and shipping logistics, ensuring safe transit.
  • In-Person Sales: Consider the practicality of transporting and displaying different sizes.

The ideal art size for selling depends on the artist's style, target market, and selling venue. Medium-sized paintings like 16" x 20" or 18" x 24" are generally popular for home decor, while larger sizes may be more suitable for galleries and exhibitions. Artists should consider producing a range of sizes to cater to diverse preferences and ensure their creations resonate with their intended audience.

Learn more About Naturalist Gallery of Contemporary Art.

artist studio filled with paintings of all sizes

You may also find the following articles helpful:

How to Frame Artwork

What is Composition in Art?

Comparing All Paint Mediums

Form: Understanding Dimensionality

Tone in Art: Understanding Color Value

Line: Types, Techniques, Element of Art

How to Get Your Work in an Art Gallery

Color: A Fundamental Element of Art

Observational Studies in Art

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