How to Sell Art Online and Make Money

June 30, 2023 Gavin Coates

In the digital age, selling art online has become a lucrative opportunity for artists to showcase their work and generate income.

To sell your art:

Determine what art to sell (originals, prints, or digital).
Choose sales channels (own website, online platforms).
Set competitive prices based on effort and uniqueness.
Market your art through SEO, social media, and collaborations.
Embrace the digital era and turn your passion into a profitable online art business.

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This article will guide you through the steps to successfully sell art online and maximize your earning potential.

Decide What Art to Sell and How to Sell It:

Determine the type of art you want to offer: original artwork, prints, or digital files.
Explore selling options: sell your own art, host other artists, or use print-on-demand services.

Register as a sole proprietorship or form an LLC to manage your business effectively.
Track expenses, establish a business bank account, and potentially hire employees.

Choose Your Sales Channels:

Set up your own website to sell directly.
Explore established platforms like Naturalist Gallery, Fineartamerica, Society6, Etsy, Amazon Handmade, Zazzle, and Creative Market.

Naturalist Gallery offers artist representation to a curated selection of international contemporary artists. If selected, artists gain permanent archival of their artworks, curated solo exhibitions, limited edition print releases, curation into juried themed exhibitions, and potential inclusion in marketing materials and press releases. Sell your art to collectors from around the world.

Naturalist Gallery Representing Artists

Determine Pricing:

Consider effort, materials, and uniqueness for pricing original art.
Set competitive prices for prints and digital files, considering shipping costs.

Market Your Online Art Store:

Optimize your website for search engines.
Promote your listings using ad campaigns.
Engage with social media platforms like Facebook, Instagram, and Pinterest.
Leverage content marketing and collaborate with other artists.

Selling art online offers immense opportunities for artists to showcase their talent and generate income. By embracing your artist identity, selecting the right sales channels, registering your business, determining competitive pricing, and implementing effective marketing strategies, you can position yourself for success in the digital art market. Embrace the digital era and turn your passion into a profitable online art business.

Explore our curated selections of contemporary artists from around the world.

For artist representation that gets your art in front of collectors, apply to Naturalist Gallery.

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